For this year's Earth Hour campaign we're challenging people to do more than turn out the lights. We just need to give them a reason. That's where you come in.

We want to create a challenge for you and your fans. If they do something for the environment, you'll do something for them. For example:

Here's how it works:

a) Record your challenge on webcam, iPhone, whatever you want. Or, we can help.

b) We'll launch your challenge in mid-February, through online and, if you're willing, TV spots.

c) We'll host your challenge on the Earth Hour site and let you know when your conditions have been met. Then, all you need to do is fulfill your end of the deal.

Our goal is to get so many challenges out there that people can't help but participate.

And no one can reach your fans better than you.

Dare the world to save the planet. Thank you.

Andy Ridley
Earth Hour Co-Founder & Director
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Here are a few examples we thought would be great for you:

CELEBRITY X/ BRAND X will do a "Green-Makeover" special
IF
10,000 fans sign up for Earth Hour 2012.

CELEBRITY X/ BRAND X will host a Twitter carpentry Q&A
IF
10,000 fans agree to recycle.

CELEBRITY X/ BRAND X will build you a deluxe treehouse in your backyard
IF
Your family agrees to install solar shingles on your home. (limit first three people.)

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